Map Unavailable

Date(s) - 06/07/2024
1:00 pm - 3:00 pm

Print Art Studio


Lucy Melville – ‘Easel to E-Store – The Art Of Selling Online’

Embark on a transformative journey with Lucy Melville, an art entrepreneur who has deftly navigated the transition from corporate leadership to pioneering her own successful online art business. Drawing upon her diverse background in business strategy and her unwavering passion for art, Lucy has crafted a workshop that offers invaluable insights and actionable strategies for artists looking to thrive in the digital marketplace.

Lucy’s journey into the art world was marked by a courageous decision to leave behind a comfortable career in construction and fully embrace her artistic calling. Alongside her own artistic endeavors, Lucy has dedicated herself to coaching aspiring creatives, sharing her wealth of knowledge and experience to help them realize their dreams of building thriving businesses in the creative sphere.

In “From Easel to E-Store,” Lucy shares her unique approach to establishing a successful art business online. Drawing from her expertise in strategic planning and financial management, she provides participants with practical insights on authentically showcasing artwork, cultivating a strong online presence, and fostering sustainable growth in the digital landscape.

Through this workshop, attendees will learn the art of storytelling and imagery to captivate online audiences, leveraging quality content to showcase their creations in a compelling manner. Lucy delves into the intricacies of online marketing, guiding participants through the maze of tools and techniques essential for building visibility and engagement in the digital realm.

Moreover, Lucy addresses the common challenges faced by artists in the online marketplace, offering guidance on overcoming mindset barriers, navigating the sales process with integrity, and establishing a sense of worth aligned with artistic values. Participants will gain the confidence and clarity needed to navigate the complexities of online business, empowering them to establish profitable ventures that resonate with their unique artistic identity.

Join Lucy Melville on this illuminating journey into the digital art marketplace and unlock the secrets to building a thriving online art business that reflects your passion, purpose, and creativity. Whether you’re a seasoned artist or just beginning your entrepreneurial journey, this workshop promises to equip you with the tools and insights needed to flourish in the digital age.


Saturday 6 July  2024
Time:  1.00 pm – 3.00 pm
Venue:  Print Art Studio, 77 Barrys Point Road, Takapuna, Auckland


Bookings are closed for this event.

2 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply